When territories are misaligned, good reps burn out and growth stalls. One rep is overloaded while another struggles to find accounts. Quotas become arbitrary, leading to frustration, churn, and missed revenue.
Territories are often carved by geography, not opportunity.
Quotas get set top-down without grounding in data.
Market shifts outpace static assignments.
The outcome? Inefficiency, inequity, and inconsistent performance.
We design data-driven territories and quotas that keep teams motivated and organizations balanced.
Territory design: balanced by opportunity, account potential, and workload.
Quota setting: grounded in realistic market coverage and historical data.
Ongoing optimization: territories evolve with your business, not against it.
Predictable, equitable sales performance.
Less rep turnover and more focus on winning accounts.
Territories that reflect real opportunity, not just maps.
Quotas that drive performance instead of resentment..
Imagine a team where every rep feels their patch is fair, their quota is achievable, and their energy goes into selling — not second-guessing. That’s the impact of optimized territories and quotas.